ppt课件-富特、锥和贝尔丁网格-巴鲁克学院（ the foote, cone,and belding grid- baruch college）.pptVIP

The Foote, Cone, and Belding Grid Traditional Response Hierarchy Models Foote, Cone Belding Grid Foote, Cone Belding Grid Foote, Cone Belding Grid Foote, Cone Belding Grid Foote, Cone Belding Grid * Feel (like/dislike) Do (action) Learn (awareness/knowledge) Which comes first? 1 Informative The Thinker 2 Affective The Feeler 3 Habit Formation The Doer 4 Self- Satisfaction The Reactor Thinking Feeling High Involvement Low Involvement 1 Informative The Thinker Car-house-furnishings-new products Model: Learn-feel-do (economic?) Possible implications Test: Recall diagnostics Media: Long copy