[市场营销论文柳紫禁.docVIP

湖南农业大学课程论文 学 院：公共管理与法学学院 班 级：社工一班 姓 名：柳权芳 学 号：201340103119 课程论文题目：企业在知识经济时代的营销创新 课程名称：市场营销学 评阅成绩： 评阅意见： 成绩评定教师签名： 日期： 年 月 日 企业在知识经济时代的营销创新 学□□生：柳权芳 (公共管理与法学学院 社工一班 学号：201340103119) □□摘□要：随着科技和信息的发展，知识型经济成为一种潮流，同时也必然是一种挑战，一个企业只有在不断发展，瞬息万变的时代背景里能够完善自我，适应环境，发展自我，把握时代的脉搏，才谈得上“进化”，才能有所成功，最后立于不败之地。这无疑地，要求企业，尤其是有发展的强烈意愿和远大前途的企业在新的知识发挥至关重要的趋势下及时准确地调整营销策略，进行营销创新。本文围绕知识经济，认真分析知识经济对消费需求、产品、价格以及营销方式的影响，指出经济时代我国企业面临的营销新挑战、新问题，总结出我国企业要想适应知识经济时代就必须创新营销策略，运用各种有效的手段开展营销活动，才能在日趋激烈的市场竞争中把握主动权，占据优势。 □□关键词：知识经济 企业营销战略 市场竞争 创新 【Abstract】: with the development of science and technology and information, knowledge economy has become a trend, will also be a challenge, only an enterprise development vary from minute to minute, background of the times to improve themselves, to adapt to the environment, the development of self, to grasp the pulse of the times, just talk to go up evolution, in order to success, finally remain invincible. This undoubtedly, requests the enterprise, especially the strong will and great future development of enterprises play a crucial trend accurately and timely adjustment of marketing strategy in the new knowledge, marketing innovation. This paper around the knowledge economy, knowledge economy and careful analysis on the consumption demand, product, price and marketing mode of influence, pointed out the new economic era, the marketing challenges of Chinas enterprises are facing new problems, summed up Chinas enterprises want to adapt to the era of knowledge economy we must innovate the marketing strategy, the use of various effective means to carry out marketing activities, in order to to grasp the initiative in the fierce market competition, occupy the advantage. 　 【 key words 】 : the knowledge economy enterprise competition in the market marketing strategy innovation. □□（导入语）：世界经济一体化势不可挡，经济全球化已经到来，企业的营销环境面临新的问题，呈现出了新的特点。为此，我国企业必须转变旧的营销观念，树立全新的营销理念，实施品牌营销策略、服务营销