营销传播的实践理论与沃尔玛营销传播计划摘自论文资源库.docVIP

营销传播的实践理论与沃尔玛营销传播计划摘自论文资源库 　　论文关键字：市场 营销 沃尔玛 　　Key Word: Market, Marketing Communications, Wal-Martnbsp;nbsp; 　　Introduction 　　This report critically evaluated current marketing communication practices of Wal-Mart conducted in both China and USA from an intergrated approach. 　　Wal-Mart Stores is one of famous company in the world and has long history over 40 years. It is the world’s largest private employer and retailer with over 1.9 million associates worldwide and more than 7,000 stores in 14 countries. Nowadays, Wal-Mart has expanded its business to 14 co