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Driving Profitability Through Merchandise Optimization Scott C. FriendVice-Chairman PresidentProfitLogic ProfitLogic’s Mission To help retailers transform their merchandising operations and practices with the help of Merchandise Optimization solutions, resulting in dramatically improved financial results and enhanced customer loyalty. Selected Customers Merchandising is Getting Harder Retail really was a simple business    And management by average doesn’t get the job done Nor does simple automation Traditional Merchandising The Result Is Impacting All Retailers Misalignment betwee