ppt课件-thescientificstudyofconsumerbehavior.pptVIP

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ppt课件-thescientificstudyofconsumerbehavior

Cognitive Approaches to Persuasion Theories of comparative judgment Adaptation level theory Social judgment theory Perspective theory Influencing consumers’ reference points Attribution theories Self-perception theory Attribution theory 1 2, Kelley’s covariation principles and causal schemata Price promotion and brand switching TM 7-* Copyright ? 1999 Addison Wesley Longman, Inc. TM 7-* Copyright ? 1999 Addison Wesley Longman, Inc. Adaptation Level Theory 1. All objects can be arranged in some meaningful order. 2. All Dimension have a subjective neutral point called the adaptation level.

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