ppt课件-thescientificstudyofconsumerbehavior.pptVIP

Cognitive Approaches to Persuasion Theories of comparative judgment Adaptation level theory Social judgment theory Perspective theory Influencing consumers’ reference points Attribution theories Self-perception theory Attribution theory 1 2, Kelley’s covariation principles and causal schemata Price promotion and brand switching TM 7-* Copyright ? 1999 Addison Wesley Longman, Inc. TM 7-* Copyright ? 1999 Addison Wesley Longman, Inc. Adaptation Level Theory 1. All objects can be arranged in some meaningful order. 2. All Dimension have a subjective neutral point called the adaptation level.