InternetandNon-ProfitBranding.pptVIP

Internet and Non-Profit Branding Waving at the Future Internet Branding Tips Consistency between brand and personality - fun brand, fun web site User friendliness - easy to use Facilitate interactivity - brand games Use co-branding with similar target segments Get on Google’s search engine. 6. Deliver promises - refunds, service 7. Speed, simplicity, style and substance 8. Relevant brand information - tracking 9. Unique brand category positioning - first 10. Update site regularly - new products 11. Provide brand entertainment - games 12. Use net to broaden marketing base Immutable Laws of Internet Branding Either/Or - Internet can be a business or a medium, not both Interactivity - without it you get nowhere Common name - kiss of death Proper name - must stand alone Singularity - avoid being 2nd in category Advertising - do it off the net More Immutable Laws 7. Globalism - no barriers, boundaries or borders 8. Time - be fast, first and focused Vanity - be humble and plan Divergence - not convergence Transformation - Internet will transform our lives Internet Branding Is creating a great user experience Goes beyond a logo into real-time interaction with a brand for the entirety of an online experience. Building an Online Dialog Provide a dialogic loop to enable consumer to respond to the company Make consumer an informed partner Include features to insure repeat visits Facilitate interface between consumer and information Include only essential links with marked paths for return visits Do You Yahoo!? Go to E and go through the exercise of planning a trip to Australia. Write a short synopsis of the experience. Now go to T and do the same thing. Compare your experiences and tell which site you would recommend to a friend for traveling to Australia. Non-Profit Branding What does this brand represent? What are your expectations? What does the brand promise? What does this brand represent? What are your expectations? What does the brand promise? What does this bran