Coasterrelatedinformation考斯特车型相关资料..docVIP

摘要Summary： 30年前，日本丰田柯斯达进入中国，其优越的性能和舒适性很快导入市场，成为政府、企事业单位、高端旅游、公检法司、星级酒店接待等“专用”座驾，被誉为中国高端中巴市场的“代名词”。 30 years ago, Toyota Coaster come into China, its superior performance and comfort import the market quickly became the government, enterprises, high-end tourism, public security department, hotel reception and other special car, known as the high-end in China minibus market, synonymous. 长期以来，自主品牌成为了丰田柯斯达的追随着，但苦于技术落后，无法逾越，一直处于低端的中巴市场，而丰田柯斯达却垄断着高端市场。近些年，自主品牌似乎不堪高端市场一支独大，部分企业相继开发系列产品，以求切开高端中巴市场，如安凯宝斯通、厦门金旅引进的现代底盘，宇通威斯达等等，但是随着厦门金旅和现代分道扬镳，国内自主品牌在高端中巴市场似乎失去一份力量。 For a long time, the domestic brand has become a Toyota Coasters followers, but suffer from technological backwardness, insurmountable, minibus has been in the low-end market, while Toyota Coaster has a monopoly on the high-end market. In recent years, the domestic brand seems to bear a single large high-end market, some companies have developed a series of products, in order to cut the high-end market minibus, as ANKAI PO STONE, XIAMEN KING-LONG introduction of Hyundai Motor chassis, YUTONG AIRCOIL and so on, but with the XIAMEN KING-LONG and Hyundai Motor parted ways, the domestic brands in the high-end minibus market seems to have lost a source of strength. 随着国家大力提倡发展自主品牌，加上地方各级政府减小财政支出，为自主品牌发展撬开了一道屏障。坚信，未来的高端中巴市场一定会有越来越多的自主品牌企业。 As China has strongly advocated the development of independent brands, coupled with local governments to reduce expenditure, for the development of independent brands to pry open the barrier. Convinced that the future of the high-end market, there will be more and more minibuss domestic brands.  考斯特整体及细分市场销售分析 Coaster overall and segmentation market sales analysis 2013年1-12月份国内考斯特市场累计销售12569辆，与去年同期相比略有下滑。作为政府、企事业单位、公检法司、星级酒店接待等团体市场累计销售9262辆，占据考斯特市场垄断位置；公路、旅游市场占据考斯特市场的20%左右，而公交客运虽然增幅较大，但基数较低，仅占市场份额的5%左右（详见左表,数据来源：车管所上牌数）。 Coaster domestic market in 1-12 months 2013 total sales 12,569, a slight decline compared with the same period last year. For government, enterprises and in