DefiningtheAppropriateEMVSmartCard_part1..docVIP

Defining the Appropriate EMV Smart Card Implementation Strategy Proposal to BOCI Table of Content Executive summary 5 Scope of this document and targeted audience 6 From “why should I migrate ?” to “how should I migrate ?” 7 The requirement for EMV compliance is clear 7 The time has come to make decisions 8 The possible approaches to EMV migrations 9 Technical vs. business approach 9 Smart card migration as an opportunity 10 Three typical migration profiles 11 Ten questions to be answered to define an implementation strategy 12 Choosing the right technology mix 13 Smart card generations 13 Choosing the right technology mix 14 Choices of Card Available Error! Bookmark not defined. Lowering the total cost of ownership 15 Cost-generating factors 15 Minimizing the total cost of ownership 16 Case Study on Project Management 17 Case Study on Outsourcing 19 Increased revenue from the EMV migration 23 Smart cards for smart marketing 23 Smart cards for a smart segmentation: the mc2 card 24 Loyalty, a natural complement of EMV payments 25 Introducing EMV Prime 26 The EMV Prime suite of solutions 26 The EMV Prime benefits 29  No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without express written permission of: Gemplus Goldpac Group Co. Ltd GOLDPAC BUILDING FUXI QIANSHAN ZHUHAI 519070 PRC T +86 756 8660888 F +86 756 8660808 Last Updated?: August 2005 The information in this publication is subject to change without prior notice. It is provided “as is” without warranty of any kind. While every precaution has been taken in the preparation of this document, Gemplus assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.  Executive summary Many things have been said on the existence or not of a business case for EMV migrations but large countrie