- TRADEMARK LICENSING AGREEMENT.docVIP

TRADEMARK LICENSING AGREEMENT 　　Agreement madethis ______day of ____________, between___________(hereinafter called #39;Licensor#39;), and ________(hereinafter called #39;Licensee#39;): 　　WITNESSETH 　　Whereas Licensor owns certain valuable registered trademarks and service marks, and owns and has merchandising rights to various other Licensor properties as defined in paragraph 1 of the Rider attached hereto and hereby made a part hereof (hereinafter called #39;Name#39;), said Name having been used over the facilities of numerous stations in radio and/or television broadcasting in allied fields, and in promotional and advertising material in different businesses and being well Known and recognized by the general public and associated in the public mind with Licensor, and Whereas Licensee desires to utilize the Name upon and in connection with the manufacture, sale and distribution of articles hereinafter described,Now, Therefore, in consideration of the mutual promises herein contained, it is here by agreed: 　　1. Grant of License 　　(a) Articles 　　Upon the terms and conditions hereinafter set forth, Licensor hereby grants to Licensee as a related company, and Licensee hereby accepts the right, license and privilege of utilizing the Name solely and only upon and in connection with the manufacture, sale and distribution of the following articles.(insert description) 　　(b) Territory 　　The license hereby granted extends only to ________________. Licensee agrees that it will not make, or authorize, any use, direct or indirect, of the Name in any other area, and that it will not knowingly sell articles covered by this agreement to persons who intend or are likely to resell them in any other area. 　　(c) Term 　　The term of the license hereby granted shall be effective on the _______day of ____________ and shall continue until the _______ day of __________, unless s