lalliteration.pptVIP

What is alliteration Alliteration (also known as ‘head rhyme’ or ‘initial rhyme’) is a literary or rhetorical stylistic device that consists in repeating the same consonant sound at the beginning of several words in close succession. What is the effect of alliteration? In regular writing and speech, alliteration provides emphasis, and sometimes aids in memory because it is catchy and perhaps humorous. For instance, if you title your speech The Menace of Money rather than Money is Bad, people will be more likely to remember it. In poetry, sometimes it adds to the spoken form of a poem as well (many poets consider the spoken form of a poem part of the art) Usages Alliteration in proverb 谚语语言精练,韵味隽永,寓意深刻,闪耀着语言艺术的光辉.谚语是一个民族智慧和文化的结晶它经世世锤炼 ,琅琅能上口, 字字珠玑，谚语在语言运用上注重声音的表达效果，因而头韵修辞格便得到广泛应用 【例1】Speech is silver, but silence is golden. 沉默是金, 言语是银 上例中speech, silver和silence三个单词中连用摩擦音/s/ 读起来音律流畅,节奏明快 ,深入人心 [例2] Fortune favors fools. 傻人有傻福 /傻人命好 本例中摩擦音/ f / 的使用达到节奏平衡的效果 Alliteration in proverb No sweet without sweat. Through thick and thin Love laughs at locksmiths. Forbidden fruit is sweet. safe and sound A light heart lives long. All rivers run into sea. Beauty lies in the lover’s eyes. 先苦后甜。 同甘共苦 爱情锁不住。 禁果格外甜。 安然无恙 静以修身 海纳百川。 情人眼里出西施。 More example A bad beginning makes a bad ending. 不善始者不善终 A friend without faults will never be found 没有十全十美的朋友 Early to bed and early to rise makes a man healthy, wealthy and wise. 早睡早起身体好。 Be swift to hear, slow to speak. 听宜敏捷，言宜缓行。 Alliteration in advertisement 商业广告是商品营销的一个重要步骤 , 广告语言质量的好坏直接影响到广告的成败. 广告语言已经成为商业工具之一.为了达到宣传鼓动效果 , 让广告语达到消费者耳熟能详的地步 , 广告人绞尽脑汁,特别注重广告语的遣词造句 其中最有影响的当属全球驰名品牌 Coca-Cola 其汉译 “可口可乐” 也可谓妙笔生花 Alliteration in advertisement [例3] Export fair set for foreign-funded firms. 这是外资企业出口产品博览会的广告，七个词中有四个 fair foreign funded firms 互押头韵，让人听起来好像是博览会在彬彬有礼地笑迎众多外资企业。 [例4] You will go nuts for the nuts you get in Nux. 纳克斯坚果让你爱不释手 该例中nuts 和Nux 构成头韵.广告制作人丰富的创造力可见一斑