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lTheLatentDemand潜在需求课堂讲义
The latent demand Definition Expectation Types Purchasing power shortage of potential demand . Marketable commodity shortages type of potential demand . Not familiar with goods type of potential demand . The market competition tendency of potential demand . Marketing task Marketing task is to measure the size of potential market and develop goods and services to satisfy the demand What I smoked is not cigarette ,but loneliness Psychiatrist The current situation The current situation Solutions Selecting the market segments . Change concepts . Change image . The end Thank you! * * * * * Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Consumers may share a strong need that cannot be satisfied by an existing product. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. motive need behavior Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. The number of people who suffered from mental diseases all kinds included has reached 16million in China , accounting for 1.23% of the total population . 30million of the children and adolescents under 17years old have some mental problems or psychological barrier . (Data from Chinese Ministry of Health ) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Only 3,000 professionals in pre
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