市场营销原理的理解..docVIP

HENAN UNIVERSITY OF TECHNOLOGY 河南工业大学 Bachelor of Management Assignment Cover 工商管理学士学位课程 MODULE CODE AND NAME 科目代码及名称 Module Code 科目代码： B 8 Module Name科目名称： Fundamentals of Marketing Lecturer 讲师： 夏 冰 Section Code专业班级： 国 会 0905 Student ID 学生证号码： 200948990531 Student Name学生姓名： 孔 小 艺 Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing. 声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。 Signature 签名： 孔 小 艺 Lecturer Comments 讲师评语 Score 分数： Receive Date Year/Month/Day 收到日期： The Analysis of Marketing about iPad 1, Executive summary This text discussed why iPad to be a success after Apple created iPod, iMac, and iPhone these myths. The text was made up of four parts, situational analysis, marketing strategy, marketing mix, conclusion and recommendation. By reading others analysis result and iPad’s market trends, I reached some conclusion. Thanks to iPad high technology and special features, iPad’s strengths and opportunities are more than weaknesses and threats. Though iPad has some weakness, it not affects Apple funs’ craze about iPad. Though iPad’s target market is customers who seeking for high qualify, iPad meets every class customers. And iPad lays an outing position in tablet industry. Besides, by working marketing and product objectives, target marketing, and positioning, iPad make a clear position. Thus iPad can concentrate on the main market with major market strategies in case of wasting time and manpower. Marketing strategies are very important to win the market among competitors. What’s more, marketing mix can help marke