第11章_知识管理20141201分析.ppt

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: Coordinating the flow of unstructured information and documents among multiple product development groups Solutions: Documentum eRoom software to manage product development documents Develop new business processes for document routing Illustrates the role of knowledge and document management systems for coordinating teams and achieving operational excellence * This graphic illustrates how a neural network works – by using an internal, hidden layer of logic that examines existing data and assigning a classification to that set of data. For example, given one or more specific combinations of age, income, purchase history, frequency of purchases, and average purchase size, a neural network might determine that a new credit card purchase was likely to be fraudulent. What are the benefits and drawbacks of using this type of technique? * This Interactive Session discusses the development of two location-based mobility networking products by Sense Networks, Inc. The products use and analyze GPS information from consumers’ cell phones – one product aims to let businesses know where their customers go before and after visiting their business, another suggests recommendations of places to go to users based on their similarity of their habits to other users. Ask students if there are any other ethical concerns, other than privacy risks, to these products? * This slide discusses a fifth type of intelligent technique – genetic algorithms. Ask students whether genetic algorithms might be useful in medical diagnosis. Why or why not? Ask students to differentiate between the various intelligent techniques discussed this far – expert systems, CBR, fuzzy logic, neural networks, and genetic algorithms. * This graphic illustrates the components of a genetic algorithm – “c