understandingand managingthe multinational firm（understandingand managingthe跨国公司）.docVIP

Understanding and Managing the Multinational Firm Mauro F. Guillén The Wharton School of the University of Pennsylvania The multinational firm possesses certain kinds of advantages that set it apart from purely domestic firms. This article establishes the economic advantages of the multinational firm, describes the various strategies and organizational structures that can be used to maximize its advantages relative to local firms in the foreign countries in which it operates, and outlines the various sociopolitical issues that it needs to attend to in order to successfully operate in