mid- term examination- i t s p warrington（期末考试我中期t s p沃灵顿）.doc

Examination 1 Key MAR 3231 Introduction to Retail Systems and Management Spring 2008 Section 2324 10:40-12:35pm This exam is open notes. There are 80 points on the exam – 3 points at the end are extra credit (50 points) Answer all 25 questions. Your score for these questions is two point for each correct answer. Circle the best answer for each question. If you feel there are two best answers to a question, write a note in the margin explaining why. 1. How can a retailer shorten the information search stage of the buying process for customers in its store? use everyday low pricing – charge the same prices everyday without special sales provide a deep and broad assortment of merchandise offer money-back guarantees have well-trained employees all of the above 2. Providing a deep assortment is a benefit provided by retailers and valued by consumers because it: (a) allows the retailer to create a more informational and entertaining environment which would promote more sales (b) allows the company to reinvest for the future of the business. (c) allows the customer to choose from a wide selection of brands, designs, sizes and prices all in one store (d) allows enables the customer to evaluate products in a lot of categories (e) allows the customer to stock up on the assortments because of bulk availability 3 .Which of the following is TRUE about selling branded products through an the Internet channel? Two answers are correct (a) National brands, compared to store, are more likely to be purchased over the Internet (b) Consumer are more likely to buy store brands versus national brands over the Internet (c) Price competition among retailers selling national brands over the Internet is likely to be greater than price competition selling store brands (d) Price competition among retailers selling national brands over the Internet is likely to be less than price competition when selling store brands (e) there really is little difference resulting from the nature