3- student agribusiness plan collection（3 -学生收集农业计划）（49页）.docVIP

Prepared by: Jason Schultz Tyler Whale Noriko Kawaguchi MBA 821 Strategic Agri-Business Planning College of Commerce University of Saskatchewan Executive Summary U-Pick Orchard (UPO) is a U-Pick fruit orchard. The orchard will focus on producing naturally grown apples in a set. The 50 acre property has approximately 8 acres available to grow 2850 trees (2007) and growing to 5350 trees by (2012), for the U-Pick operation as well as for the production of cider. The apples with be grown organic using no chemical fertilizers, herbicides or pesticides. The distribution network for the apples will provide availability to customers via U-pick, farm-gate sales, farmer’s markets, health food store and local restaurants. Each distribution artery will competitively price the apples in order to maximize profits. Along with the whole apple sales, U-Pick will also be selling their home-made cider. The cider will be sold along with the fresh apple sales as a complimentary product. A total equity investment of $190,000 is required to assure the business stays in a cash positive position throughout its existence. At this time, approximately $149,696 of equity has already been given to the business in the form of capital assets. UPO also has the opportunity to borrow an estimated $70,000 in long term debt if necessary. The orchard will focus their marketing segment to the Saskatchewan area and surroundings, as well as to any tourists that are interested in UPO’s experiencing what UPO has to offer in terms of a fun, different and peaceful outing within their orchard. Some Saskatoon communities will be specifically targeted for advertisements based on their fit with the target market population. This will be judged primarily on average income, as well as tacit knowledge of prevalent habits in certain local communities. Other marketing strategies will involve billboards, television, brochures and a UPO website to further attract business to the orchard. The orch