商業地产开发项目定位研究.docVIP

商业地产开发项目定位研究 摘要：近年来，我国商业地产开发受到前所未有的关注，同时也存在空置率高、盈利能力低等问题。这些问题同缺乏详细的市场调查和科学的项目定位有着直接的关系。进行精确的项目定位是商业地产开发能否成功的关键要素之一研究中国商业地产项目定位的相关问题已刻不容缓，具有深刻、突出的现实意义。 关键词:商业地产；定位分析；项目定位 Positioning study of the commercial real estate development projects Abstract: In recent years, China’s commercial real estate development by the unprecedented attention, and there are high vacancy rate, low profitability of the problem. These problems with the lack of detailed market research and scientific projects are directly targeting the relationship. The precise location is a commercial real estate project t