Discussion on the Current Communication Effects of Entertainment-oriented Sports News.docVIP

Discussion on the Current Communication Effects of Entertainment-oriented Sports News 　　Abstract. Along with the vigorous development of Chinas cultural industry and the overall entertainment-oriented tendency of the media industry, sports news reports trend to be oriented at entertainment with each passing day. The current communication situation of the entertainment-oriented sports news has exerted both positive and negative social effects. In this paper, through related literature materials and practical observation, the performances of entertainment-oriented sports news are concluded, and also all sorts of reasons for the formation of this phenomenon are analyzed. The different social effects, which are produced by the current entertainment-orientation of sports news, are emphatically analyzed, aiming to enhance the recognition of readers on this phenomenon and also to promote the healthy entertainment-orientation development of sports news programs with every effort. 　　Key words: Sports News; Entertainment-orientation; Disseminative Effect 　　The development of news media is always closely connected with the development of the modern society. In terms of audiences, people were generally with the natural tendency toward entertainment and the essential feature of longing for exploring privacies. Therefore, the demands of audiences provide the development of entertainment-oriented sports news with a wide range of public support. The entertainment-orientation of sports news is not only an inevitable trend of the media development at present, but also an inevitable outcome of the combination of mass communication with social reality. 　　1.Performances of the Entertainment-orientation 　　of Sports News 　　In reporting sports news and information, the orientation of the reported contents is to lay a stress on the information of the persons and things related to athletes or games, but not on the sports game process and the athletes playing. The sports news fully