Problems and Countermeasures of Tourism Souvenir Design.docVIP

Problems and Countermeasures of Tourism Souvenir Design 　　Abstract： The design of tourism souvenirs in most domestic tourism attractions exists many such problems as less system， lack of creativity， lack of features and rough process. Innovation， features， brand are lifeblood of tourism souvenirs. Since the design of tourism souvenirs is a multi-disciplinary systems engineering， it has a direct， rapid and wide-ranging influence on souvenirs， even on the scenic spots， the geographical culture， and the quality of the tourism industry. Therefore， it needs further study. Research of the connotation and essence of geographical culture is the basis of design； concerning about the needs and experience of tourists and reflecting humane pursuit can enhance the target design； combining the era elements， innovative art practices contributes much to promoting features and nurturing brands. 　　Key words： tourism； souvenirs； design； geographical culture 　　As important extension part of the tourism industry， tourism souvenir is a special kind of commodity， is that people with strong regional characteristics in the process of tourism buy， memorable products； Generally includes crafts， antique cultural relics and tourism commodities， etc. Memorial is a fundamental attribute of the tourist souvenirs， people with memory of travel experiences. At the same time， tourism souvenir and scenic spots in the material carrier of regional culture， embodies the profound local cultural connotation. Can say， it is the medium of urban area， but also the constituent elements of cultural tourism. 　　One， the outstanding problems existing in the current tourism souvenirs design.From the perspective of the dimension of the design， the domestic existing tourist souvenirs， there exists a process rough， creative problems such as poverty and lack of regional characteristics and tourism culture， difficult to meet the needs of tourists. 　　Many tourists tend to have such a feeling： sold in the country