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Analysis on the Market Positioning and Sales of Insurance Products.doc
Analysis on the Market Positioning and Sales of Insurance Products
Abstract. Along with the development of the times, the competition at the insurance market is getting fiercer and fiercer. Because of the differences in capital strength, marketing ability and marketing channels, all sorts of insurance companies are different in the competition ability. To occupy a place in the fierce market competition, it is necessary for the insurance companies to accurately position their own insurance products and also take effective sales strategies. This is mainly discussed in this paper. Hopefully, enlightenment can be produced on the counterparts.
Key words: Insurance Enterprises; Market Positioning; Sales Strategy
Introduction
As is known to all, the insurance market is a place full of fierce competition. Because the business scale, capital strength, product development ability, marketing ability and marketing channels of insurance companies are different, any insurance company is unable to compete with any other insurance company. An insurance company is able to survive in the competitive market only if it can accurately find a position and take appropriate marketing strategies in the fierce competitions, and then a development can be sought. However, to participate in the competitions and implement correct sales, it is necessary for insurance companies to know themselves as well as the enemies, and then they can fight a hundred battles with no danger of defeat. Thus, the premise of choosing an insurance sales strategy is to know well its own competitive environment as well as the competitors, and also make the reasonable positioning of the insurance products, so that an invincible position will be always occupied in the fierce market competitions. In this paper, the market positioning of insurance products is first analyzed, and then a set of sales strategies are proposed in a planned way. Therefore, this paper is of certain practical significance and guid
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