Research on College Student Group Travel Behaviour.docVIP

Research on College Student Group Travel Behaviour 　　Abstract: College students is one of important part in tourism market, it has a great potential. The knowledge structure, value orientation and psychological character in college students make the university student tourism market different from the traditional mass tourism market. This paper absorbs and learns the theory and method in tourism consumer behaviour, uses literature review, questionnaire survey and random interview, making student in Weinan city as research object, through qualitative and quantitative analysis in college tourists demand and consumption, summarizing their tourism consumption, travel ways, travel time and travel preference behaviour and so on. 　　Key words: college students, travel behaviour, Weinan city 　　With the reform of educational system and expansion in university, college students are a potential tourism market, almost aged eighteen to twenty-four. According to the sample data in recent years, the number has been rising of students outside for travel. This group has become an important part in tourism market among our country. But travel enterprise lack right attitudes towards university student tourism market for a long time, especially for the study of student travel behaviour in Weinan city, making it has no data to support the development of student tourism market. In view of this, it necessary to research comprehensively and deeply discuss the student travel behaviour, in order to provide referential basis on the development of college student tourism market in Weinan. 　　1. Research Design and Data Sources 　　1.1 Theory and Practice Base 　　In order to finish this paper, author has read some books on tourism geography and humanistic geography, referring papers about travel behaviour study and literature on social psychology, consumer psychology, tourist psychology, tourism economies and consumer behaviour. On the basis of that, the author designs the questionnaire su