The Research on Traditional Newspaper Multimedia Fusion in the Digital Age.docVIP

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2017-01-23 发布于北京
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The Research on Traditional Newspaper Multimedia Fusion in the Digital Age.doc

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The Research on Traditional Newspaper Multimedia Fusion in the Digital Age 　　Abstract: In the digital age, the network and other digital media brought a lot of benefits and convenience to peoples media life, but also may lead to the risk of social unrest in individual, group and that level. Therefore, the ideal traditional newspaper should highlight the function of the social integration process, news product production, in order to rebuild integrated community. And the production and the impact on society of the integration function of the news product will be shown in two aspects: provide as choice news to share common experiences, said through the agenda set the mainstream values, and guide public opinion. 　　Key words: digital age, traditional newspaper, multimedia fusion 　　1 Introduction 　　Since the late 90s of last century, the Internet rapid spread around the world as a whirlwind. The relationship of displacement and competition between the traditional media and digital media, the survival and development of traditional media and the innovation of the traditional media’s products, especially news products, in the digital age have been widely discussed by many scholars. 　　The theory of the gratification-utility niche gives a more in-depth analysis and hypothesis of the displacement and competition among different types of media. One assumption of the theory of the niche is “time displacement”, it predicts that a new medium will compete with established media for audiences’ satisfaction or time, because the time budget of audiences is limited. But there is the second assumption of “functional displacement”, that is the competition occurred among the media which meet the same demands (have the same functions), and the media meet the different needs with non-reciprocal functions have the complementary relations. (1) 　　2 RISK OF SOCIAL DISRUPTION IN THE DIGITAL AGE 　　Today, as the most representative of the media in the digital age, the Internet has comp