1- cayman islands official tourism website（1 -开曼群岛官方旅游网站）（102页）.docVIP

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1- cayman islands official tourism website（1 -开曼群岛官方旅游网站）（102页）.doc

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‘A NEW FOCUS’ For CAYMAN ISLANDS TOURISM A REVISED NATIONAL TOURISM MANAGEMENT PLAN 2009 - 2013 Prepared by: 5 Market Yard Mews 194 Bermondsey Street London SE1 3TQ UK Tel: 0044 20 7642 5111 Email: London@ CONTENTS _______________________________________________________ Page 1. Reviewing the tourism scene 1.1 Introduction 1.2 The new NTMP 1.3 Significant changes over the last 5 years 1.4 Why tourism matters 1.5 Why we need the NTMP 1.6 The structure of the document 3 2. Visitors to the Cayman Islands 2.1 Size and value of the Cayman Islands’ tourism market 2.2 The profile of visitors to the Cayman Islands 2.3 Visitor perceptions of Cayman Islands 2.4 Marketing the Cayman Islands 6 3. The destination 3.1 The marine environment and related activities 3.2 The terrestrial environment and related activities 3.3 The Development Plan 3.4 Go East 3.5 Public utilities 14 4. Tourism products and services 4.1 Travelling to the Cayman Islands by air 4.2 Travelling to the Cayman Islands by cruise ship 4.3 Moving around the islands 4.4 Visitor accommodation 4.5 Meeting/function facilities 4.6 Visitor attractions 4.7 Contemporary culture and built heritage 4.8 Food and shopping 4.9 Other recreational activity 4.10 The tourism workforce 23 5. Challenges and opportunities 5.1 The drivers of change 5.2 Tourism has strong growth potential but can be volatile 5.3 Strengths, weaknesses, opportunities and threats 37 6. A strategy for the future 6.1 Tourism in Cayman; a changing situation 6.2 Can the market drive further growth? 6.3 How much tourism can the Cayman Islands take? 6.4 What do Caymanians want from tourism? 6.5 The way ahead 6.6 Turning the strategy into action 44 7. Policies and proposals for action 7.1 Sustain the quality of the environmental product 7.2 Manage the visitor and their impacts 7.3 Provide a high quality, sustainable, Caymanian tourism product 7.4 Manage the Sister Islands as a desti