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1.（一）SRC：the self-reference criterion: （1）SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions自我参照标准是指无意识地参照个人的文化价值观、经验和知识，作为决策的依据.closely connected is ethnocentrism ,that is ,the notion that people in ones own culture, or country knows best how to do things. （2）Your self-reference criterion can prevent you from being aware of cultural differences or from recognize the importance of those differences. （3) The most effective way to control the influence of ethnocentrism and the SRC is to recognize their effects on our behavior and develop on awareness of the need to be sensitive to differences and to ask questions when doing business in another culture. 2.（四)definitions of culture: culture is the sum of the value ,rituals ,symbols ,beliefs ,and thought processes that are learned and shared by a group of people ,then transmitted from generation to generation .so culture resides in the individuals mind. origins: geography ,history ,the political economy ,technology ,social institutions 3 .（五）The impact of American Culture on Management Style: “Master of destiny” viewpoint. （2）Independent enterprise as the instrument of social action自由市场制度. （3）Personnel selection and reward based on merit. （4）Decisions based on objective analysis. （5）Wide sharing in decision making. （6）Never-ending quest for improvement. （7）Competition producing efficiency. （五）P-time and M-time : （1）M-time or monochronic time单向性时间观， typifies most north Americans swiss german these western culture tend to concentrate on one thing at a time . They divide time into small units and are concerned with promptness敏捷，迅速 most low-context cultures operate on m-time. （2）P-time or polychronic time多向性时间观，is more dominant in hight-context含蓄的 cultures . P-time is character by the simultaneous occurrence of many things and by a great involvement with people .p-time allow for relationship to build and context to be absorbed. （六）Lessening pol