企业经营策略管理实务培训课件.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * TA 3.4 Modes of Entry into Global Markets ? 1.????? 1. This acetate reinforces the information in the chapter concerning modes of entry into global markets. Students need to be aware that competing in global markets can range from somewhat simple efforts (indirect exporting) to complex and expensive involvement (direct investment.) The information in the acetate is structured on a bar graph to highlight to students the simplest of entries to the most complex. It’s important that students understand the different entry paths into global markets. ? 2.????? 2. See if students are aware of any successful joint ventures or strategic alliances in global markets. Companies such as Cisco and Oracle immediately come to mind. Make certain they understand that these two types of structures are similar but still different. Ask if they can explain the differences. If not, additional class time is necessary. ? 3.????? 3. Make sure that students understand the difference between licensing and franchising. They sometimes see these two modes of entry as being the same. McDonald’s and Coca-Cola are two good examples to use in explaining the differences in the two modes of entry into foreign markets. ? 4.????? 4. Nike is still the best example to present to students in understanding contract manufacturing. You might want to raise the question of “sweatshops” and contract manufacturing at this point. This could be a good time to refer to the case at the end of the chapter that deals with the issue of foreign sweatshops in global business. * * * 心 得 備 忘 （課程啟示?心得體會?活用思考?力行規劃） Ｍix群泰企管﹙02李孟熹專用講義 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 台鹽的明星、金牛及問題事業群之策略分析 （一）海水化學事業策略 市佔率雖高，受到進口品的競爭，未來成長性將呈現遞減趨勢 鹽品不易再享有平均高達五成以上的毛利率 海水化學事業屬於金牛事業，應減少投資，多加收割，將收割所得現金用來投資明星事業（生技事業） （二）生物科技事業策略 高純度膠原蛋白在國內居領先地位 保養品質備受市場肯定，是營收與獲利的主力，市場成長率將很高 綠迷雅已有保養品市場15%的市佔率