京东物流模式的研究..docVIP

大连理工大学城市学院 本科生毕业设计（论文） 学 院： ****** 专 业： ****** 学 生： ****** 指导教师： ************** 完成日期： ********  大连理工大学城市学院本科生毕业设计（论文）总计 毕业设计（论文） 页 表格 个 插图 幅In B2C electronic commerce, logistics distribution between customers and enterprises linked to the bridge, relates to the image of enterprises, profit and development. With the development of electronic commerce, the aggravation of the market competition, consumer appears the dispersion and wide area, logistics and distribution in the development and operation of electronic commerce is becoming more and more important, the logistics distribution mode and service level gradually become the bottle neck of the development of B2C enterprise further. Choose suitable logistics distribution mode, enterprises can effectively reduce the cost, improve service levels, enhance the competitiveness of enterprises.In this paper, Jingdong mall as an example, the logistics are discussed and analyzed, and some practicable suggestions on the current situation. The following aspects of the work done for this theme. Firstly,this paper studies the problem of the background and significance of a simple exposition analyzed the current research on this issue, the research presented in this paper. Secondly, Jingdong Mall a brief description of a detailed description of its existing logistics model and explains Jingdong Mall, select the logistics mode reasons. On this basis, combined with the current market conditions, the current logistics model Jingdong Mall were SWOT analysis. Finally, we summarize the current logistics model outlines the problems and made recommendations accordingly. Key words:Jingdong Mall;Logistics model;SWOT 目 录 摘 要 I Abstract II 1绪论 1 1.1研究背景及意义 1 1.2国内外研究现状 1 1.2.1国内研究现状 1 1.2.2国外研究现状 2 1.3研究内容及目标 2 2京东物流模式现状及分析 4 2.1京东商城的基本介绍 4 2.2京东商城物流模式概括 5 2.2.1物流模式 5 2.2.2京东商城物流配送的布局思