【2017年整理】贝恩咨询挑战赛-永辉超市.pptVIP

Nanjing University: Nanjing Medical University: Shanliyang 5/5/2013 * Where will Chinese grocery retail market head to in next 5 years? * more Market number Sales volume revenue Second tier cities taking the lead Technology-oriented organization Learn from foreign-invested hypermarkets in supply chain and management: satellite- associated communication systems, et al. QR code; Smart phone apps; Better customer-centered service secured with modern personnel management * Yonghui’s development during recent years: ※ Market of first tire cities (Beijing, Shanghai) is near to Saturation. Avoid fact-to-face competition against already- root hypermarkets gives Yonghui little chance. ※Have relatively well-developed transportation chain to ensure supply to inland cities Local expansion for Yonghui: “Big 4” ◎Chongqing ◎Beijing ◎Anhui ◎Fujian Local advantage！！ * tr Product expansion ….…2000’s…… Traditional products “Turn vegetable markets into supermarkets” Frozen sea food into inland / second tier city markets Low cost local market (Guangdong) for clothes and daily use products National and international coopearations More direct supplier for cheaper products 2010s Category of products As varied as Wal-mark, But with Yonghui’s feature * What comes next…? VS What makes Yonghui outstanding? But others’ do have… ※ direct access to fresh products supply satellite-directed supply chain ※ fresh products into inland markets imported sea products holds attraction to ※ transportation techniques for keeping some high-level customers fresh food “fresh as always” ※ Better understanding for customers’ needs, much lower products due to large stand closer to buyers’ home purchase volume (Wal-mart) and grand (community markets) foreign investors backup ※ advanced take-up of second-tie