产品经理最容易犯的个错误.pptVIP

The Top 12 Product Management Mistakes 概述 - 为什么产品人员会容易犯错误 产品管理中产品人员最愿意犯的12个错误 Confusing Customer Requirements with Product Requirements Confusing Innovation with Value Confusing Yourself with Your Customer Confusing the Customer with The User Confusing Features with Benefits Confusing Building Right Product with Building Product Right Confusing Good Product with Good Business Model Confusing Inspiring Features with “Nice-to-Have” Features Confusing Adding Features with Improving Product Confusing Impressive Specifications with an Impressive Product Confusing a Complete Product with a Sellable Product Confusing Product Launch with Success 总结, QA 12.Confusing Product Launch with Success 怎样算成功的产品 按时开发完成并发布？ 业内的一致好评？ 在于竞争对手的竞争中获得优势？ 产品的覆盖人数？ … … 不能止步于里程碑 追逐成功的产品是一个无休止的过程 变化无处不在 外部的 内部的 始终比其他产品领先一步 用户的需求是无止境的 总结 好的产品人员是好产品的关键 产品人员要日省三次 时刻明确彼岸在哪里 像对待女朋友一样管理你的用户和客户 激励自己，感染其他人 做好功课 做出令人感动的产品，加油！ Thanks For Coming! See You Next Time! * * 本作品采用知识共享署名-非商业性使用 2.5 中国大陆许可协议进行许可。 专业交流 模板超市 设计服务 NordriDesign中国专业PowerPoint媒体设计与开发 本作品的提供是以适用知识共享组织的公共许可（ 简称“CCPL” 或 “许可”） 条款为前提的。本作品受著作权法以及其他相关法律的保护。对本作品的使用不得超越本许可授权的范围。 如您行使本许可授予的使用本作品的权利，就表明您接受并同意遵守本许可的条款。在您接受这些条款和规定的前提下，许可人授予您本许可所包括的权利。 查看全部… The Top 12 Product Management Mistakes 由NordriDesign提供 Pre:简单的介绍 关于本次交流 经验交流，互相启发，发扬分享精神 为产品人员争取更多理解与支持 引玉，希望是更多内部交流的开始 关于本文档 Martin Cagan – Silicon Valley Product Group 0.提纲目录 概述 - 为什么产品人员会容易犯错误 产品管理中产品人员最愿意犯的12个错误 Confusing Customer Requirements with Product Requirements Confusing Innovation with Value Confusing Yourself with Your Customer Confusing the Customer with The User Confusing Features with Benefits Confusing Building Right Product with Building Product Right Confusing Good Product with Good Business Model Confusing Inspiring Features with “Nice-to-Have” Features Confusing Adding Features with Improving Product Confusing Impressive Specifications with an Impressive Product Confusing a Complete Product with a Sellable Product Confusing Product Launch with Suc