3.企业社会责任的浪潮为NPO带来的新契机.pptVIP

台灣企業需要CSR嗎? 幾乎都需要 台灣CSR意識在提升，對任何企業都期待 消費者選擇 台灣以製造業為主 環境保育的相關危機 與社區互動的需求 綠色供應鍊的要求 CSR 影響徵才 人才已經開始注意與挑選有CSR的企業 CSR也代表員工如何被對待 資金市場的選擇 * Corporate Social Responsibility Best Practice Principles for TWSE/GTSM-Listed Companies Announced in February 2010 By Taiwan Stock Exchange and GreTai Securities Market (GTSM) Exercising corporate governance Fostering a sustainable environment Preserving public welfare Enhancing disclosure of corporate social responsibility information The Rationale for Social Responsibility Brand reputation Attract and maintain employees, customers and clients Employee commitment, morale productivity Interest from investors and the financial community Relationships with companies, government, the media, suppliers, peers, customers and communities Source: CSR Asia ISO26000 Training 因為政府要求 Tax and financial benefits to encourage investment in GHG reduction technology Phase 1 (2005-2007) Goal: Promote industry capability volunteering GHG reduction Act: Assist companies monitor GHG emission Phase 2 (2007-2015) Goal: 2015 GHG emission is 10% less than 2000 level Act: Set reduction plan, scheduled reviews, reset carbon credits Phase 3 (2015-2025) Goal: 2025 GHG emission is 16% less than 2000 level Act: Involve w/ international GHG reduction movement * 也有一些把CSR 變成新商機 * SRI/DJSI永續發展指標 綠能相關服務 碳交易 創新的商業模式 國內企業對CSR普遍的認知 瞭解概念與重要性 有時單點作一些 大多沒有策略規劃 希望CSR對品牌有幫助 極少數能與核心能力相結合 * 國內企業 vs.國外企業 國內企業 高階主管參與 較無主軸，少作策略分析 多集中於 philanthropy (Pure goodwill) 無專職 CSR 人員(could be from HR, Sec, CSE, SHE, etc) 靠個人經驗 企業參與 國外企業 來自總部 有 specific goal/agenda/focus 有特別團隊負責 CSR 在意成效 (could be exposure, marketing, branding, etc) 對ROI有清楚要求 會依賴專家 * 不同種CSR的作法 CSR as Core Run by committee/team (bigger group) or directly under CEO Changes corp. attitude/innovation CSR becomes part of company/product Use CSR to improve performance Also “talk” CSR CSR as PR Run by PR Marketing CSR is after thought for promotion Use CSR to generate more exposures HQ CSR/Local PR All core CSR done in H