bb营销.pptVIP

Business Strategy Basics Key Strategy Concepts:Fit and Providing Superior Value Key Strategy Concepts:Providing Superior Value, Differentiation, and Core Competencies Key Strategy Concepts: Providing Superior Value, Quality, Measuring and Tracking Results Additional Observations on Strategy Hierarchy of Strategy Strategic Business Units SBU Organizational entities within within a corporation that address a single business. SBUs must be capable of being planned and measured separately from the rest of the organization (though this does not imply independence from the larger organization). Bu