uctichp.pptVIP

Marketing Plan Procedure to create a marketing plan To analyse the competitor SWOT analysis At the end of the lesson, you should be able to: Understand the basic outline for a marketing plan. Explain the components of a situation analysis Able to describe the elements of marketing mix (4 P’s). Planning – Is the process of anticipating future events and determining strategies to achieve organisational objective (goal) in the near future. Marketing Planning – It involves designing activities relating marketing objective