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TheEvolutionOfTheModernFirm优秀讲义
Company Logo LOGO Chapter 1The Evolution Of The Modern Firm 主講人: 趙琪老師 The Word In 1840 Doing Business in 1840 John’s Decision What did impact John’s Decisions? Information John’s risk attitude and ability (personal role selection) The Determinants of Industrial Scale and Structure Risk and information ? Output uncertainty ? 1.The willing to invest by their own resource 2.Banks’ willing to finance business expansion ? Small firms Conditions in Business in 1840 : Life Without a Modern Infrastructure Transportations railroad (case 1. The Emergence of Chicago) waterway Communications post telegraph Finance Production Technology unstandardized small firms Government public infrastructure The Emergence of Chicago Figure 1.1 Case 1 Summary Infrastructure ? Extended demand and technology development ? High speed and high volume production and distribution ? Change organization and coordination ? Transaction costs down The Word In 1910 Doing Business in 1910 Integration ? Large firms ? Professional managers ? Organizational hierarchy Business Condition in1910: A “Modern” Infrastructure Production Technology Vertical integration ? Scale economic Horizontal integration ? scope economic Transportation Infrastructure ? throughput ? production capacity expansion Communications M-form firms ? division and professional managers ? coordination and control problems ? (1)overexpansion: (2)bureaucracy Finance Government Professional manager demand ? education market ? MBA/university Case 2 Responding to the business environment: The case of American whaling *No advantage from revolutionizing technology *Demand and competition *Risk *No scale economic for production distribution The World Today Doing Business Today *Market niche strategy *Diversity: Distribution channel, skill, and acquire ? Antitrust *SBU *Matrix Structure ? coordination * Function outsourcing The Infrastructure Today Trans
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