中山大学吴柏林教授,基于消费者洞察的广告策略,绝密资料,网络视频版_01a专用课件.pptVIP

* Wu Bolin：Consumer Behavior * 痔 痔 痔 痔 痔 痔 痔 痔 痔 敬修堂 化痔栓 30s * Wu Bolin：Consumer Behavior * 尿不出你还笑的出吗 ？ 希尔安大败毒 0209 * Wu Bolin：Consumer Behavior * 脑白金 婴儿般的睡眠 B 0303 * Wu Bolin：Consumer Behavior * 承诺：安全重于泰山 Climbing gear * Wu Bolin：Consumer Behavior * 真是一个幸运者！ * Wu Bolin：Consumer Behavior * 01-024 公益 切勿酒后驾车！ * Wu Bolin：Consumer Behavior * 01-024 公益 切勿酒后驾车！顺 0607 * Wu Bolin：Consumer Behavior * 公益 扣好安全带 En 99 * Wu Bolin：Consumer Behavior * AIA Tust us … 1999 * Wu Bolin：Consumer Behavior * AIA What is trust？2000 * Wu Bolin：Consumer Behavior * AIA 老俩口 0209 * Wu Bolin：Consumer Behavior * AIA 青年老声 2000 * Wu Bolin：Consumer Behavior * AIA 青年老声 1999 * Wu Bolin：Consumer Behavior * 碧桂豪园 成功自有非凡处 * Wu Bolin：Consumer Behavior * 心理发展过程 需要的相对强度 生理 自我实现 尊重 社交 安全 A B C （优势需要决定行为） * * * Summary Overview Adoption of the marketing concept has brought focus to the U.S. Postal Service, a government agency, in the face of increased competition from more traditional profit-oriented delivery and transportation service firms. Key Issues The United States Postal Service is promoting its services: to firms that are trying to target personalized communications; to help develop closer customer relationships. Discussion Question: What obstacles will the Postal Service have to overcome in persuading businesses to use the Postal Service as the vehicle for direct mail promotional campaigns？ Are these obstacles related to the differences between profit and nonprofit organizations？ This slide relates to material on p. 42. Wu Bolin：Consumer Behavior Wu Bolin：Consumer Behavior * Wu Bolin：Consumer Behavior * 基于消费者洞察的广告策略_01a 一、消费者的动机与需求（上） 课程视频: 95/advsite/consumer_behavior_060608/cb_01/content.htm /v_show/id_XMjM5NTAwNDA=.html 吴柏林.广告策划——实务与案例.北京:机械工业出版社.2010年4月 对消费者行为的深层把握 一、消费者的动机与需求_ 二、消费者的认知心理_ 三、消费者的态度与说服心理_ 四、消费者的情感与情绪_ 五、消费者的自我意识_ * Wu Bolin：Consumer Behavior * * Wu Boli