商务计划Section 学习指导书.pptVIP

Part IV New Venture Marketing Part IV New Venture Marketing Learning Objectives Marketing and the New Venture Guerrilla marketing Market Research for the New Venture Target Marketing Building a competitive advantage The Marketing Plan for the New Venture Steps in Preparing the Marketing Plan Sales Forecasting. 创新与营销——德鲁克 No innovation – similarity – competition on price – profit deline With innovation – more sophisticated marketing New Venture Marketing Marketing The process of creating and delivering desired goods and services to customers and involves all of the activities associated with