国际市场营销 International Marketing Chapter培训教案.pptVIP

2008－11－4 International Marketing 2012-2013(1) Chapter Five Chapter Five Market Information and Marketing Research Objectives: When students finish this chapter, they should be able to accomplish the following: A. Explain the importance of information to the company; B. Understand the advantages and disadvantages of various methods of collecting information; C. Use the main methods for estimating current market demand. Key terms 1. personal disposable income: PDI, the amount of an individuals total income left after taxes 个人可支配收入 。 per capita disposable income 人均可支配收入 (Discretionary income