国际商务英文课件Chap012.pptVIP

International Business 7e by Charles W.L. Hill Chapter 12 The Strategy of International Business Introduction What actions can managers take to compete more effectively as an international business? How can firms increase profits through international expansion? What international strategy should firms pursue? Strategy And The Firm A firm’s strategy refers to the actions that managers take to attain the goals of the firm Profitability can be defined as the rate of return the firm makes on its invested capital Profit growth is the percentage increase in net profits over time Expanding int