第16章垄断竞争.ppt-上海杉达学院.pptVIP

* * In the preceding two chapters, we studied the two extremes of the competition spectrum. This chapter focuses on monopolistic competition, one of the market structures in between the two extremes. Examples of each market type: Perfect competition: wheat, milk Monopoly: tap water, cable TV Oligopoly: tennis balls, cigarettes Monopolistic competition: novels, movies * * Another important dimension of product differentiation, not emphasized in the book, is location. Gasoline seems like an undifferentiated product, yet different gas stations charge different prices. How can s