论华润万家的供应管链理.docVIP

论华润万家的供应链管理Abstract】Supply chain management is crucial for retail enterprises. In this paper, through the analysis of the Vanguard supply chain management, pointed out the disadvantages in chain retail enterprises in supply chain management, and puts forward suggestions for improvement. Supply chain management is a retail chains to reduce out of stock, the effective ways to improve operational performance. 【Key words】retail chains Vanguard supply chain management 前言 21世纪的今天，竞争日趋白热化，对市场需求作出快速反应、以速度取胜已成为越来越多企业关注的重点。而市场需求不断地变化、顾客对品牌的关注度与忠诚度不断地下降、潜在进入者与竞争对手不断地蚕食市场，面对如此多的不确定性，连锁零售企业应根据形势的