乡村旅游产品开发存在的问题研究.docVIP

目录 摘要 I Abstract II 1、绪论 1 1.1论文选题依据、背景及研究意义 1 1.2国内外乡村旅游产品开发现状 1 1.3论文研究方法和步骤 2 2、乡村旅游产品深度开发的理论基础 3 2.1乡村旅游的相关理论 3 2.2乡村旅游产品的相关理论 4 2.3乡村旅游产品与RMB理论 6 3、灵秀社区乡村旅游产品开发 7 3.1灵秀社区概况 7 3.2灵秀社区乡村旅游市场分析 8 3.3灵秀社区乡村旅游产品开发基本思路 9 参考文献： 15 致 谢 16 乡村旅游产品开发存在的问题研究 －－以灵秀乡村旅游为例 摘要：伴随着全球工业化、城市化、和人们生活节奏的不断加快，远离城市、远离污染、远离竞争、回归自然、寻找轻松休闲的生活方式便成为人们生活、生存的迫切需求，乡村成为愈来愈多的城市人开始寻求心目中的那片净土。并且由于乡村旅游对农村经济有着极强的带动作用具有广阔的发展空间，有望成为农村经济新的增长点。它能从根本上增加农民的收入，增加农村就业机会，有利于农村产业结构的调整。可是乡村旅游产品的滞后，已经不能满足市场的需求。如何突破目前大部分地区的“农村娱乐”阶段，加快推进 “乡村度假”阶段发展，已经非常必要。本文首先通过乡村旅游产品的概念、产品的特征、体系、开发现状、进行分析，发现目前的乡村旅游产品开发存在的问题。其次以灵秀为例，进行乡村旅游产品的研究与开发。 关键词：灵秀乡村旅游 乡村旅游产品的研究与开发 Abstract：Is following along with the global industrialization, the urbanization, and people rhythm of life unceasing quickening, is far away from the city, to be far away from the pollution, to be far away from the competition, the return nature, to seek for the relaxed leisure the life style then to become the people to live, the survival urgent demand, more and more city slickers start to seek in the mind that pure land. Village are as a spiritual home. Because and the village traveling has the greatly strengthened lead role to the rural economy to have the broad development opportunities, becomes the rural economy new point of growth hopefully. It can fundamentally increase farmers income, increases the countryside employment opportunity, is advantageous in the countryside industrial structure .but the village tourism products lag, already could not satisfy the market the demand. How to break through the present most districts “the countryside entertainment” the stage, speeds up the advancement “the village to take vacation” the stage development, was already essential. This article mainly take the attractive village traveling research as an example, carries on the village tourism product the research and the development. Key words: LinXiu village traveling Village tourism Product research and development 1、绪论