东海大学 周瑛琪.pptVIP

東海大學 周瑛琪 Overview What is a case/ case method teaching? What exactly is a case supposed to teach? Where do cases come from? Writing the case Details follow-up work There is general business knowledge Application depends on situation specifics Instructor knows well enough to pick illustrations that are “generalizable” “To see the world in a grain of sand ”you have to know what the world looks like What is a Case ? Knowledge: theories, principles frameworks Skills: how to apply the above in particular situations Attitudes: The situation can be improved. I can make a difference Identification with the protagonist Case Method Teaching Learning Induction: Observations are sorted and key idea(s) abstracted Hypothesis/Problem stated Deduction: Framework developed, Issues Raised, Analysis performed Iteration Deductive and Inductive Thinking State the Problem Develop a Framework Draw Conclusions Surface Issues Perform Analysis Abstract Sort Observe INDUCTION DEDUCTION The Problem-Solving Process Picking up clues in the field about “the problem” Applying multiple frameworks to drive your quest for more data Analyzing that data to determine: what is the problem, what new hypotheses/frameworks needed, what new data needed Critical Skills What issues will the case focus upon-the ”first paragraph?” What analysis is required to address those issues? What data is required to perform that analysis? Where will you get that data? Key Questions Company Field Case Individual Field Case General Experience Published Information-“Library Case” PLUS-Notes and Teaching Notes Think about purpose-knowledge transfer, skill building, attitude Writing the Case Writing-Case Draft Preparation(1/2) Determine as quickly as possible the specific situation with which the protagonist will be wrestling. Write the first paragraph. Prepare an outline. Do a time line. Write. Writing-Case Draft Preparation(2/2) Maintain the authority of the casewriter’s voice. Use quotes liberally Write