普立策基金会美术馆.pptVIP

各层平面图之一层平面图 各层平面图之二层平面图 各层平面图之三层平面图 各层平面图之剖面图 各层平面图之鸟瞰图 分析 安藤忠雄说，混凝土与木材有相似的感觉，同样的朴实自然。在普立策基金会美术馆安藤忠雄将建筑外部材料主要使用清水混凝土，配合木材的构筑物，让建筑给人一种他追求的简洁、自然、敦实的感觉。 其次配合使用玻璃和水面，这与木材和混凝土形成了鲜明的对比结合，而且这样的奇妙结合为内部空间光影变化做出了最好的解释。 模型图 学生分析图 总体分析 普立策基金会美术馆是安藤忠雄的经典之作，无论是总体规划还是内部设计都将安藤忠雄的设计理念充分展现。最后我们安藤的中心思想来总结这栋完美的建筑。 建筑构成三要素 第一要素是可靠的材料，就是真材实料（无论是建筑外部还是内部大量的使用清水混凝土和木材这些朴实的材料） 第二因素是正宗完全的几何形式，这种形式为建筑提供基础和框架，使建筑展现于世人面前；它可能是一个主观设想的物体，也常常是一个三度空间结构的物体。（ 美术馆使用了简洁的构成——两个矩形建筑+一个矩形水面） 最后一个因素是”自然”；在这儿所指的自然并非是原始的自然，而是人所安排过的一种无序的自然或从自然中概括而来的有序的自然－－人工化自然！（建筑内部强调光影的变化，营造了独特光影、水、空间变化） ?Accurately measures brand engagement in a way that is consistent with television and other media. Our complex algorithm goes beyond interaction time Considers user behavior and creative function to track how long the user truly engaged with the brand. An effective analytic tool throughout the rich media spectrum – allow comparison across expandable, polite, with or without video. * Dwell Time reveals a positive impact in favour of the brand and a new benchmark for brand building. Why? Because it addresses measuring those brand moments. Dwell Time will help brand marketers bring more confidence back into digital and a step closer in to showing how to measure a brand online – and set new parameters which we will be able to move across to Digital TV. And people are engaging with adverts – that is ACTIVELY INTERACTING with adverts for 1 minute!! Twice as long as TV commercial, and guaranteed emotional involvement. This is absolutely key turning point for advertising… * So where are we now? Well following on from what we have learned in 2004, this is ad for 2008. Similar concept in terms of content on site, but in a way which is interesting for user to be involved with. What is amazing is the average Dwell time was 2 minutes!!! 4x that of a TV advert!!! Am amazing achievement to get users to stop what they were doing and immerse themselves in a brand experience for 2 minutes… If ever there was evidence for online effec