hhy-advertisiing.ppt

Learning aims(学习目标)： 1. Learn and master the basic skills of reading. 2. Grasp some key words and expressions. 3. Learn to translate some long and complex sentences. Careful Reading(self-study 8min) 1. What is the main idea of the passage? (within ten words) 2. Which sentence in the text can be replaced by the following one? In most places exist laws which stop advertisers telling lies or prevent unethical advertising that would do harm to the public. 3. Translation: the 3rd sentence in the last Para. 4. What is your opinion about some schools teaching their students about advertising? 5. Find out the sentence in the passage with the following meaning. 消费者可以向这个机构投诉，提出投诉的理由。如果投诉是正确的，该机构可以责令该公司停止使用这种令人不愉快的广告。 1. What is the main idea of the passage? (within ten words) The ways to control advertising or The ways to prevent false or unsuitable advertising. (Tip: from Para.1) How to keep advertisers honest? (Tip: from the title) 2. Which sentence in the text can be replaced by the following one? In most places exist laws which stop advertisers telling lies or prevent unethical advertising that would do harm to the public. 3. Translation: the 3rd sentence in the last Para. 涉及广告时，消费者需要了解广告商所使用的伎俩，这样他们才能对各种广告主张做出自己的判断，而不致于盲目地接受广告中所说的一切。 我会使用电脑，但若谈到修理，我就一窍不通 I can use a computer, but when it comes to repairing, I don’t know a thing. 4. What is your opinion about some schools teaching their students about advertising? Answers can vary 5. Find out the sentence in the passage with the following meaning. 消费者可以向这个机构投诉，提出投诉的理由。如果投诉是正确的，该机构可以责令该公司停止使用这种令人不愉快的广告。 阅读表达的题型 1. What is the main idea of the passage? (within ten words) 2. Which sentence in the text can be replaced by the following one? In most places exist laws which stop advertisers telling lies or prevent unethical advertising that would do harm to the public. 3. Translation: the 3rd sentence in the last Para. 4. What is your opinion about some schools teaching their students advertising？ 5. Fi