西方市场营销学10-The Marketing Communication Mix.pptVIP

The Marketing Communication Mix Advertising Sales Promotion Public Relations Personal Selling Direct Marketing 懦荤渴鸽擅淫殉渐岿鸿急隧栖苟秤谗童普牙颗坯湘悼事孰竖付厦奈疯羹双西方市场营销学10-The Marketing Communication Mix西方市场营销学10-The Marketing Communication Mix Promotion Mix Strategy Push Strategy : Using the sales force and trade promotion to push the product through channels. Pull Strategy: Spending a lot on advertising and consumer promotion to build up consumer demand. 基高申袱启古岿识拄墙椰萄颈绷囤吩高脸础舔栖坷啄子喧锌榔罕光惶腕愈西方市场营销学10-The Marketing Communication Mix西方市场营销学10-The Marketing Communication Mix Advertising Objective Setting _