Mobile_Marketing市场深度研究培训资料byMadhouse.ppt

Infiniti G-Force Mobile Application Step 2 Open the app to start the racing game with Infiniti Step 1 Enter the campaign site to download the app and install it to mobile Today’s 360 Integrated Marketing Today’s 360 mobile marketing Targeted mobile ad serving +mobile magazine push Awareness Mobile campaign site/App engagment Perference Micro Blog+mobile SNS+LBS Sync Share Mobile coupon downloaded from mobile site /mobile App Purchase Trial TV Internet Outdoor Store Mobile CRM Print Award Winning Mobile Cases Pizza Hut iPhone AppBest Mobile Display Campaign(MMA 2009)Best Emerging Technology Campaign(MMA 2009) Pizza Hut iPhone AppBest Mobile Display Campaign(MMA 2009)Best Emerging Technology Campaign(MMA 2009) IKEA iPhone AppCANNES LION 2010 ORO iButterfly iPhone AppBest Mobile Marketing Award (Japan 2010) iButterfly iPhone AppBest Mobile Marketing Award (Japan 2010) Fanta Stealth Sound SystemMMA Award for Overall Excellence Mobile Mareking Do’s and Dont’s Make it simple, but keep user engaged, Mobile users are most likely on-the-go (less patient), so the information should be clear, and the action required should be simple and fun! Interaction barrier design should be grounded in an understanding of TA’s mobile usage and/or behavior analyze . Don’t make consumers type/click more than they have to, this is because mobile keyboards are small and less fixable, so try to avoid long url, having user to key in their full mailing address, or click/upload more than they have to. Think about cross media integration, SMS interaction, Bluetooth, IR or AR technologies make billboards and prints become interactive, so let mobile to activate your consumers on-the-go and get their instant response Don’t let mobile stands alone, use your media effort to support it, print your SMS interaction code on your package, poster and most importantly, place ads on mobile internets where your consumers can visit your mobile website just one click away. Remember so