chap01-fx运用信息以及通信技术打破行政机关的组织界限,构建一个电子化的虚拟机关,使得公众摆脱传统的层.ppt

Introduction to Electronic Commerce Examination Objectives Single choice(30 Points)30 True or false (15 Points)15 Essay Question (10 Points) 3 Translation(15 Points)15 例如 SCM? 供应链管理或supply chain management Terms explanation(15Points)5 Mobile commerce Any business activity conducted over a wireless telecommunications network or from mobile devices Case study (15points)1 Chapter 1Foundations of Electronic Commerce Examination Objectives TRANSLATION 例如 SCM 供应链管理或supply chain management Terms explanation Definitions and Content of Field (cont.) A global networked environment is known as the Internet-互联网 A counterpart within organizations, is called an intranet－内联网 An extranet extends intranets so that they can be accessed by business partners.－外联网 Definitions of E-commerce Electronic Commerce (EC) is where business transactions take place via telecommunications networks, especially the Internet.【Turban】 --在通讯网络上，特别是互联网上进行的交易活动。 Pure Vs. Partial Electronic Commerce Three dimensions（方面） the product (service) sold [physical / digital]; the process [physical / digital] the delivery agent (or intermediary中间人) [physical / digital] Traditional commerce all dimensions are physical Pure EC（完全电子商务） all dimensions are digital Partial EC（不完全电子商务） all other possibilities include a mix of digital and physical dimensions The Dimensions of Electronic Commerce Pure Vs. Partial Electronic Commerce Pure Vs. Partial Electronic Commerce Pure EC（完全电子商务） 利用计算机与网络技术，结合现有的电子支付与物流方案完全通过电子商务方式实现和完成完整交易的交易行为和过程。换句话说，完全电子商务是指商品或者服务的完整过程是在信息网络商实现的电子商务的。 Pure Vs. Partial Electronic Commerce Partial EC（不完全电子商务） --不能完全依靠电子商务方式实现和完成完整交易的交易 行为和过程。非完全电子商务要依靠一些外部因素，如运 输系统的效率等。现在国内的大部分电子商务公司所采用 的电子商务解决方案基本上是非完全的电子商务。 E-commerce Business Models Business models—a method of doing business by which a company can generate revenue to sustain itself Examples: Name your price(报价模式) Find the best price(寻找最佳价格) Dynamic brokering(动态经纪模式) Affiliate marketing(合作营销) …. Name