2014S_EC6_MCommerce.pptVIP

中央大學。范錚強 Chapter 6: 移動商務M-Commerce 國立中央大學、資訊管理系 范錚強 Tel: (03)426-7250 .tw/~ckfarn 2014.04 updated M-Commerce, L-Commerce Mobile Commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices (手機、平板) Location Based Commerce LBS: Location Based Service Attributes of M-commerce Ubiquity 無所不在 Convenience Interactivity Personalization Localization Drivers of M-commerce Widespread availability of more powerful mobile devices The handset culture The service economy Vendor’s push The mobile workforce and mobile enterprise Improved price/performance Improving bandwidth Applications of M-commerce Field mobility Fleet mobility Warehouse management Direct store delivery (DSD) route accounting 有很多過去做不到，但是現在在合理成本下做得到，且一直有的潛在需求 Wireless Mobile Computing (Mobile Computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere 智慧型手機 Smart Phone iPhone, Android, BlackBerry, … Mobile Devices Personal Digital Assistant (PDA)A stand-alone handheld computer principally used for personal information management 現在很少了 SmartphoneA mobile phone with PC-like capabilities 平板電腦 iPad, Android Pads… 其他設備 Smartbooks: Kindle Wearable devices Screen Camera Touch-panel display Keyboard Speech translator Watch-like device RFID (radio frequency identification) Mobile Computing Software and Services Mobile Portal Content Provider Messaging Services Short message service (SMS)A service that supports the sending and receiving of short text messages on mobile phones Multimedia messaging service (MMS)The emerging generation of wireless messaging; MMS is able to deliver rich media 以上為傳統的電信服務，在Internet/SmartPhone下，有新的服務: Line, Skype, Viber 等 Voice-Support Services Interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system Voice portal A Web site with an audio interface th