[名校联盟]江苏省海头高级中学高一英语必修模块四《Unit1 Period 6 Project》导学案.docVIP

Learning procedures: Step 1: lead-in: From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Step 2:Listen and understand 1 What is an ad campaign 2 What media can you use in an ad campaign? 3 What questions should we first consider? Step 3:Reading for detailed information: To build an ad c_________ Step One have a clear g____ and t_____ audience in mind;[来源:学,科,网Z,X,X,K][来源:学。科。网] *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i__________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. Step 4. Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 Step 5:Useful words and expressions [来源:学科网] 1.reach 2.have sth. in mind [来源:学#科#网Z#X#X#K] 3.get sb. to do sth. 4.have the chance to 5.determine 6.approach 7.appeal to 8.care about 9.be concerned with 10.get … across 11.put together 12.depend on Step 6:Homework 1 Finish Ex. B1 and B2 on Page 91. 2 Write a short passage using the phrases listed. Keys: Step 2:Listen and understand 1.An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2.We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 3.a. Who is the audience for your ad campaign? b.What do you want your ad campaign to say?[来源:学科网] c. How do you reach your audience? Step 3. Main idea of each paragraph Para. 1 the definition of an ad campaign/ what an ad campaign means Para. 2 the target audience and how to determine the target audience[来源:学科网] Para. 3