english跨文化交际eglish跨文化交际english跨文化交际english跨文化交际.ppt

Definition of communication Communication, the basis of all human contact, occurs anywhere there are human beings. In its most general sense communication refers to the share or exchange of information, ideas, feelings and so on. Put simply, it means getting across our ideas, views, feelings, emotions, etc. 3. Communication is the process in which one party gives the message that is received by the other party. The process of Communication What is culture? Culture is the total way of life that a group of people shares. Culture is a system of shared beliefs, values, customs, behaviors, and artifacts that the members of a society use to cope with their world and with one another, and that are transmitted from generation to generation through learning. Integrated system of learned behavior patterns which are characteristic of the members of a society and which are not the result of biological inheritance. Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving. Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people. World View A culture’s world view can be taken as its core, for it influences all aspects of our perception and consequently affects our belief and value systems as well as how we think and act. In short ,it produces effects on the social ,economic, and political life of a nation. Values Values are a learned organization of rules for making choices and for resolving conflicts. These rules and guideposts are normative and teach us what is useful, good, right, wrong, what to strive for, how to live our life, and even what to die for Basic Cha