遵义海龙屯营销计划.docx

贵州省遵义海龙屯旅游资源营销计划研究报告小组成员：陆 骑 20142203052025罗 浩 20142203052027张正雄 20142203052021 班 级： ISEC市场营销2班 指导老师： 陈小静 目???? 录第一章? 项目总概········································1一、项目简况········································11、区域及地理位置···································12、自然条件·········································13、历史沿革·········································44、社会经济情况·····································55、景区现状·········································56、主要景观介绍·····································6二、可研报告编制依据·······························13第二章? 项目开发的必要性和可行性·······················13一、项目开发的必要性·······························13二、项目开发的有利条件·····························141、景观配套性好、品位高·····························142、地理位置优越····································153、搬迁工作量少····································15第三章?? 市场分析及预测································15一、国内市场预测···································151、市场方位预测····································152、游客量预测······································16二、国际市场预测···································17第四章?? 景区建设······································17一、景区建设原则···································18二、景区建设指导思想·······························18三、景区建设风格···································18第五章?? 环境卫生、绿化及安全··························19一、环境卫生·······································19二、绿化···········································19三、安全管理·······································19第六章?? 组织机构······································20一、项目法人·······································20二、组织机构·······································20第七章?? 项目建设实施计划······························20一、项目建设分期规划·······························20二、进入景区道路···································21三、近期建设项目及规模·····························22四、近期建设实施计划·······························25第八章?? 近期建设项目投资估算资金······················26一、近期建设项目投资估算···························26二、资金来源及筹措·································26三、资金使用计划···································26四、建设期贷款利息··················