BusinessModelofCo-creation.pptVIP

Business Model of Co-creation STUDENTS: Carlos Penzini Grace Uang Mark Shilmovich Panagiotis Koumantanos Shohei Ishiwata Zach Gillen Agenda Introduction Business models Business model categorization Case study Candidate products Risks Challenges of Co-creation Conclusion What is Co-Creation?- Co-creation is value creation by Firm and Customer together “It‘s the democratization of industry…we are seeing the emergence of an economy of the people, by the people, for the people.” --Prahalad Co-creation creates a new dynamic to the producer/customer relationship by engaging customers directly i